Jewellery chain Claire's has announced a collaboration with Katy Perry, called the PRISM collection, which includes limited edition items, seasonal novelty pieces, collectables and items inspired by Perry's song titles and lyrics.
Claire's Inc CEO Jim Fielding commented 'Katy aligns perfectly with our brand mission and resonates with our friends and customers around the world'. The collection is set to launch in May 2014, coinciding with the start of Perry's PRISMATIC world tour, and will continue through to 2016, with Perry involved in all steps of the process and working directly with Claire's internal design team.